Michelin 3xplorer Club
The Michelin 3xplorer Club & The Creation Of Their Next-Gen Engagement Program
Michelin, a leader in innovation, has taken an important step into the Web3 world with the launch of the Michelin 3xplorer Club. The Michelin 3xplorer Club, an exclusive community, features a unique digital collectible collection that provides holders with exclusive access to a variety of unique IRL and digital experiences.
Traditionally known for working closely with businesses, Michelin is using this initiative to directly engage with end customers, nurturing a vibrant and connected community. This strategic move highlights Michelin’s commitment to exploring new horizons and creating exciting adventures for its customers.
Michelin 3xplorer Club: 2400 Unique Collectibles
In October 2023, Michelin got off the ground with the launch of the Michelin 3xplorer Club, dropping 2400 exclusive digital collectibles. Each collectible features a unique version of the iconic Michelin Man, and they’re not just for show, they’re tickets to epic Michelin experiences.
Michelin 3xplorer Club Demonstrating Success and Growth
The Michelin 3xplorer Club has rapidly gained traction, attracting a community of over 20,000 members and generating more than 100 million social media impressions. This dynamic community actively engages through over 30 hours of X (formerly twitter) spaces and 20 hours of AMAs on Discord, reflecting the widespread enthusiasm for Michelin’s Web3 initiative.
The project’s milestones are equally impressive. With a market volume of €3 million and 900 unique holders, the collectibles, initially priced at 0.05 ETH, peaked at a floor price of 0.4 ETH and currently hold steady around 0.15 ETH. These figures highlight the significant buzz and engagement generated by the Michelin 3xplorer Club.
Michelin’s dive into the digital collectible world is all about connecting with fans in new and exciting ways. The Michelin 3xplorer Club is setting the stage for a fresh, interactive experience that blends the digital and real worlds.
Exclusive Perks and Experiences
Members of the Michelin 3xplorer Club can enjoy and own their unique Michelin Man but also unlock exclusive experiences. By participating in raffles and community challenges, they had or will have the chance to attend the Michelin Guide’s selection event with renowned chefs, the 24 Hours of Le Mans, the MotoGP events in Barcelona, and visit Michelin’s headquarters in Clermont-Ferrand.
The club offers a unique blend of culinary, motorsport, and cultural experiences, making it much more than just a membership. It’s a community where enthusiasts can connect, share their passions for Michelin, and create unforgettable memories. From meeting top chefs to witnessing historic motorsport events and exploring the inner workings of Michelin’s innovations, the Michelin 3xplorer Club promises its members a journey unlike any other. These experiences may be renewed in the future, and new perks will also be added, offering even more chances for members to engage with the world of Michelin.
Michelin 3xplorer Club empowerd by POWER.xyz
Michelin joined forces with POWER.xyz, a leader in NFT and Web3 technology, to breathe life into this project. Leveraging POWER.xyz’s technical expertise and platform, the collaboration aimed to seamlessly create, mint, and manage collectibles.
Structured into three modules, POWER.xyz solution unlocks infinite possibilities:
- POWER Commerce: Leveraging photorealistic 3D assets to boost online sales.
- POWER Engage: Utilizing digital collectibles and assets for customer engagement, loyalty programs, and gamification.
- POWER Gaming: Offering in-game assets to reach new audiences.
POWER.xyz offers both plug-and-play and advanced integrations (SDK & APIs). It partners with industry giants such as Farfetch, LVMH, and Richemont, enhancing its global reach and impact.
Exploring the Future with Michelin
Michelin’s move into the Web3 space is more than just digital collectibles, it’s a strategic way to connect with a new generation of customers and fans. By working with POWER.xyz, Michelin can easily add utilities to their digital collectibles and gamify the journey, making it an effective way to engage with Gen-Z.
The Michelin 3xplorer Club is a perfect example of how digital collectibles can create unique customer experiences and build brand loyalty. Michelin’s venture into Web3 shows how traditional brands can innovate and stay relevant. If you’re curious about exploring the future and learning more about possibilities for your brand, you can download POWER.xyz whitepaper.
In May 2024, the Michelin 3xplorer Club revealed its updated roadmap, beginning with exclusive invitations for a select few members to attend the legendary 24 Hours of Le Mans! This announcement marks the start of a journey packed with unique experiences and adventures for club members. Keep an eye out for more updates and opportunities as the club prepares for an extraordinary year ahead!