On September 16, Power.xyz co-organized an exceptional event in collaboration with Boston Consulting Group (BCG) and Mesmerize, hosted at BCG’s Paris offices. The evening, dedicated to innovation, brought together key players from luxury, fashion, and tech to explore the new frontiers of digital commerce in the era of AI and 3D.
A partnership for luxury’s digital transformation
This unique gathering of Power.xyz, BCG, and Mesmerize perfectly illustrates the convergence of strategy, technology, and creativity.
BCG, a global leader in strategy consulting, has supported luxury leaders in their digital transformations for decades.
Mesmerize, offers a seamless sizing recommendation solution for fashion brands.
Power.xyz develops a 3D asset solution for brands, enabling them to transform their products into interactive, customizable digital experiences.
Together, we set out to create a forum for discussion around the major questions shaping the future of digital commerce in fashion and luxury.
AI, 3D, and e-commerce: a new era for brands
The evening brought together executives, experts, and innovators to discuss the trends, challenges, and opportunities surrounding the integration of emerging technologies.
Discussions focused on:
- The impact of artificial intelligence on the personalization of shopping journeys
- The growing role of 3D content in customer engagement and conversion
- New business models made possible by product virtualization and immersive experiences
These conversations highlighted a shared conviction: the future of digital commerce will be immersive, intelligent, and emotional.
Connecting tomorrow’s leaders
Beyond presentations and roundtables, the event provided an opportunity to connect visionary decision-makers and innovation leaders. In a convivial setting, the exchanges paved the way for new collaborations among brands, experts, and startups, joining forces to reinvent the relationship between creativity and technology.
Toward a new generation of digital experiences
At Power.xyz, we are convinced that 3D content and generative AI are redefining how brands design, present, and sell their products.
This event was another step in our mission: to help brands unlock the full potential of digital commerce by providing them with tools to create experiences that are as realistic as they are emotional.
