How Maje Boosted Online Sales with AR & 3D?
In the fast-paced world of luxury fashion, staying ahead requires not just embracing change, but leading it. Maje, a prominent brand within the SMCP group, is doing just that with its pioneering integration of innovative technology into its e-commerce website. At the forefront of this digital revolution is Maje’s strategic partnership with POWER.xyz, a collaboration that promises to redefine the very essence of online luxury shopping.
Crafting Digital Elegance for Better Customer Experience
Maje’s decision to harness the power of new technology comes from a deep understanding of evolving consumer preferences and the changing dynamics of the retail landscape. As more shoppers pivot to online channels for their fashion needs, creating a digital experience that mirrors the tactile and immersive nature of traditional brick-and-mortar stores has become crucial.
Augmented Reality: Revolutionizing the Shopping Experience
Augmented reality emerges as the cornerstone of Maje’s digital transformation journey. Through its collaboration with POWER.xyz, Maje seamlessly integrates AR/3D technology into its e-commerce website, enabling customers to display their closing and accessories in different ways and visualize how they would look and feel in real life. This interactive shopping experience not only encourage greater engagement but also empowers customers to make informed purchasing decisions with unparalleled ease and trust.
Demonstrating Success and Growth
In the first quarter of 2024, users interacted with the POWER.xyz viewer on the Maje website over 2 million times. This substantial engagement significantly boosted the conversion rate, nearly doubling it for users who utilized the augmented reality (AR) feature compared to those who did not. The AR functionality proved to be a powerful tool in enhancing user experience and driving sales.
This impressive milestone underscores the success of the partnership and the growing demand for personalized and interactive shopping experiences. By leveraging POWER.xyz’s craftsmanship and Maje’s dedication to customer satisfaction, the partnership continues to redefine the future of luxury retail on a global scale.
Marie Fabre, Digital Innovation Manager at Maje, remarked on the impact of this technology:
We have been impressed and convinced by the quality of execution of the 3D models that offer a completely immersive experience.
Experience the Interactive Online Shopping Experience
To get a firsthand experience of the innovative POWER.xyz technology on the Maje website, follow the links below:
Please note, the links will direct you to the Maje website where you can interact with the POWER.xyz solutions.
The Power of Partnership
The partnership between Maje and POWER.xyz goes beyond simple technological integration. It represents a convergence of artistic vision, technical expertise, and a shared commitment to innovation. By exploiting the capabilities of POWER.xyz’ solution, Maje gains access to a suite of tools and functionalities designed to elevate every facet of the online shopping journey, from product discovery to post-purchase engagement.
Structured into three modules, POWER.xyz solution unlocks infinite possibilities:
- POWER Commerce: Leveraging photorealistic 3D assets to boost online sales.
- POWER Engage: Utilizing digital collectibles and assets for customer engagement, loyalty programs, and gamification.
- POWER Gaming: Offering in-game assets to reach new audiences.
POWER.xyz offers both plug-and-play and advanced integrations (SDK & APIs). It partners with industry giants such as Farfetch, LVMH, and Richemont, enhancing its global reach and impact.
Future Outlook
The future of online luxury fashion shines brighter than ever before as Maje continues to push the boundaries of digital innovation. By redefining the online shopping experience through the seamless integration of technology and artistry, Maje and POWER.xyzare not just setting new standards, they’re shaping the landscape of luxury retail in the digital age.
In a world where change is the only constant, Maje stands at the intersection of tradition and transformation, combining the timeless appeal of luxury fashion with the limitless possibilities of technology.
Maje and POWER.xyzare redefining the Online Luxury Fashion Shopping Experience, one digital masterpiece at a time.