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WHITE PAPER

3D & AI
for Business
Transformation

Unlock the future of retail with a strategic guide to 3D and AI. Explore how leading brands are modernizing consumer experiences, product design and content production with scalable digital workflows.

Consumer experience transformation

Product design acceleration

3D governance and operating models

Real-world success stories from leading brands

Get the White Paper Explore what’s inside
3D and AI for Business Transformation white paper cover
Strategic guide Use cases Transformation plan

Featuring insights

Insights and use cases from leading brands

Ami Paris
POWER.xyz
Maison Sarah Lavoine
Maje
Decathlon
Chanel
Zadig&Voltaire
Farfetch
Stellantis
Michelin
Renault Group
Westfield
Ami Paris
POWER.xyz
Maison Sarah Lavoine
Maje
Decathlon
Chanel
Zadig&Voltaire
Farfetch
Stellantis
Michelin
Renault Group
Westfield

Inside the White Paper

A practical framework for turning 3D and AI into business leverage

The white paper is built for decision-makers who need both strategic context and concrete activation paths across design, content and commerce.

01

Back to Basics: Introduction to 3D

3D definition, business importance and rendering methods.

02

Applications of 3D & AI

Design and prototyping, content creation, e-commerce and scaling 3D.

03

Set Up the Right Transformation Plan

Process analysis, governance and infrastructure for long-term adoption.

04

Trends & Perspectives

GenAI powering 3D, sustainability and cross-industry adoption.

Industry Perspective

“Integrating 3D at a strategic level goes far beyond product creation. It’s part of a broader, cohesive digital transformation within the House.”
Kenny Tran

Kenny Tran

Digital Innovation & Planning Strategic Manager, Parfums Christian Dior

Featured Use Case

La Maison Convertible: Scaling Emotion with 3D and Generative AI

A furniture retailer facing extreme product variation moved from traditional photography to a 3D-first content model, then unlocked AI-generated environments to scale online storytelling across product pages, configurators and in-store experiences.

The Challenge Traditional photography cannot keep up with large product variation across formats, materials and colors.
The 3D Shift A 3D-first asset base supports richer product pages, configurators and immersive in-store selling.
The AI Breakthrough Generative AI turns a single 3D asset into scalable lifestyle content and realistic environments.
La Maison Convertible use case preview from the white paper
The white paper details how La Maison Convertible combined 3D, AR and generative AI to modernize merchandising and customer experience.

Leading Brand Use Cases

See how brands are applying 3D and AI across retail, content and product innovation.

Download the White Paper